Content marketing services that are envied, shared, & ranked
Our copywriting and content marketing services change the narrative. For many years now, the phrase “Content is King” has been thrown around the web. Since then, the Internet has become a waste dump of blogs no one reads, lackluster articles, fake news, and poorly conceived content development practices that deliver no results. Content is only king when it is crafted of the highest quality. We put the ‘king’ back into your content.
Be heard loudly
60% of people are inspired to seek out a brand after reading content about it
It’s no secret that quality content marketing has one of the most significant marketing ROIs out there.
165%
increase in lead generation for brands that produce content regularly.
47%
of buyers view 3-5 pieces of content before they make contact.
70%
of people prefer to learn about a brand from an article over an advertisement.
65%
of the top-performing businesses have a content marketing strategy.
Why does content marketing work
Today, content is one of the most effective forms of brand awareness, lead generation, and customer acquisition.
Creating content that will be read, seen, and heard can be fruitful, but creating content that is envied, shared, and ranked is powerful.
Awareness & recognition.
Delivering quality content puts you in control of your brand reputation & identity. Content is a powerful method of instilling familiarity into prospective buyers naturally drawing them to your brand. As consumers are becoming more careful about what they purchase, content is an effective way to encourage top-of-mind status.
Authority & credibility.
Content marketing is a powerful method of conveying value and reducing risk to prospective buyers by sharing honest and insightful content about what you have to offer. Many businesses are vying for the attention of your audience. Today, brand image is everything, and worthwhile content facilitates brand image.
Generation & acquisition.
The more valuable, relevant, and unique content you create, the more people are likely to discover your brand, as well as return. By providing insight into the products and/or services your company provides, it becomes easier to connect with your audience, gain trust, and draw them into the conversion cycle.
Content marketing services that inspire trust & confidence
What we do
Our content marketing services focus on helping clients control the research and education within their industry, become a powerful resource, and drive market leadership. Ombrella crafts content that establishes authority and credibility within your crowded marketplace while connecting your brand with your target audience as they progress through all stages of the conversion funnel. We ensure that your content is exceptional, that it is published in the right places at the right times, focused on attracting your target audiences. Some of our services include:
Our content development process
A little bit about how it works
Whether you’re seeking to boost brand awareness, increase sales, improve retention, engage new customers, or become an industry thought leader, content marketing is a proven tactic to achieve these goals. Content development requires commitment and discipline.
Content marketing client study
Turning a recruiting agency into a content marketplace powerhouse
Mechanics Hub approached us with a desire to be competitive and innovative. Ombrella rebranded their 30-year company, completely redesigning the business to become an online hub for all things mechanic and recruiting, creating a content network that achieved industry-wide recognition.
We have used many marketing firms over the years and Ombrella, whom we have been working with now for over 3 years, is by far the best. I would best describe them as a savvy group of marketing pros who fully understand the entire scope of branding in today’s online digital world. I am very happy with the results they have so far provided.
Ron M. @ Mechanics Hub
