Our content marketing services focus on helping clients control the research and education within their industry, become a powerful brand & resource, and drive market leadership.
For many years now, the phrase “Content is King” has been thrown around the web. Since then, the Internet has become a waste dump of blogs no one reads, lacklustre articles, fake news, and poorly conceived content development practices that deliver no results.
Content is only king when it is crafted of the highest quality. Brands and companies tend to focus too much on quantity and recent analytics show that social sharing of content has dropped by over 50% since 2015.
Composing a persuasive, compelling, and informative narrative around your business is key to building a brand presence that inspires trust and confidence.
Ombrella crafts powerful content marketing plans that establish authority and credibility within your industry while connecting your brand with your target audience as they progress through all stages of the conversion funnel.
From awareness to conversion, through a combination of editorial excellence, cross-channel fluency, sophisticated distribution, effective advertising, and retargeting, we build year-round audience engagement achieving a real return on investment.
Content Marketing Services & Deliverables
How Professional Content Marketing Is Crafted
Whether you’re seeking to boost brand awareness, increase sales, improve retention, engage new customers, or become an industry thought leader, content marketing is a proven tactic to achieve these goals. Content development requires commitment and discipline. Ombrella helps your business every step of the way.
Depending on your unique business, the market you are in, and the type of content you need, what is required to develop the content may be different, but for the most part, the stages in the development process are similar.