Why are the words “marketing experts” important?
Over a decade ago, we created Ombrella to solve a problem.
Marketing has evolved over the years, and with the rise of digital marketing, the landscape has become even more complex. While there are many marketing technologies available today, finding true marketing experts has become increasingly difficult.
One reason for this is that marketing is both an art and a science, requiring a deep understanding of human behavior, psychology, and market trends. It is not enough to simply understand the tools and technologies available; a true marketing expert must be able to craft a message that resonates with their target audience, analyze data to understand consumer behavior and make data-driven decisions that drive business growth.
The demand for marketing expertise has increased significantly in recent years, with businesses of all sizes recognizing the importance of marketing to their bottom line. On the other side, many people believe that because they can figure out how to use marketing technologies, this knowledge alone is sufficient enough to refer to themselves as marketing experts. This has created a highly competitive industry of amateurs, making it challenging to find and retain top talent.
While it may be easy to understand marketing technologies, true marketing experts are hard to find these days.