The Internet has spurred considerable competition in the cleaning industry. Businesses and consumers alike now demand lower service costs, yet superior solutions and are quicker to switch providers based on dissatisfaction or better price points. With low start-up costs and the ability to easily post advertisements for cleaning services on popular platforms like Google and Facebook, new customer acquisition has become even more challenging.
As marketers for cleaning companies, we know that this competitive landscape provides substantial opportunities for proactive businesses to dominate their geographical market based on a professional presence that maximizes lead generation and sales opportunities.
We offer cleaning companies a proprietary, comprehensive inbound marketing solution that achieves the following:
Marketing Services for Cleaning Companies
Ombrella works with B2C and B2B cleaning companies to achieve high-performance growth through strategic marketing services and proprietary business solutions. We help our clients surpass their marketing challenges by deploying capabilities that focus on new customer acquisition.
Cleaning Industry Marketing Opportunities
There are many opportunities within the cleaning industry that companies can currently take advantage of to improve the marketing, lead generation, and customer acquisition efforts of their business.
Many cleaning company websites are not professional or attractively clean, nor make it easy to receive online quotes.
There is plenty of room and opportunity on Google page one to attain ranking for valuable, lead generating search queries.
There is a big difference between a cleaning company and a cleaning brand. It’s easy to stand out, be noticed, and remembered.
Average cost-per-click on search platforms for cleaning keywords is high because of lack of on-page optimization efforts.
Few janitorial companies take advantage of the power of online reputation, leading to easier dominance and visibility for those that do.
People qualify a business based on perception, reputation, and marketing, lessening the effect of competitive pricing.
Minimum wage increases will further level the competition in terms of costs leading to greater marketing relevancy.
CLIENT STUDY
Pro-Clean Janitorial Services needed a marketing agency to build a sustainable revenue stream of new customers. Ombrella redesigned their online presence, creating a new memorable, marketing-focused website while rebuilding their poorly conceived SEO strategy and paid search accounts.
Our efforts led to:
- 400% increase in website visitors
- 84% decrease in cost per lead
- 37% decrease in cost per click for paid search
- $500,000+ a year in qualified sales leads
- SEO 1st page Google domination across all keywords
Pro-Clean has substantially grown their business to become the most powerful janitorial services brand in the Greater Toronto Area.
Another cleaning company reaping the benefits of partnering with Ombrella is Time To Shine Cleaning Services in Calgary.
