Expert PR & social media marketing services that make you seen & heard

Ombrella works closely with clients to develop media strategies that drive exposure, brand recognition, and deliver qualified leads & new customers, providing integration across both offline & online platforms to maximize performance.

Our PR and media services are dedicated to helping your brand attain marketing objectives & sales goals by utilizing the most cost-effective methods to reach your target audiences. Our mission is simple: to make your brand stand out, attract, and win new business.

Expert public relations and social media marketing services in USA and Canada
PR and social media marketing increases lead generation and customer acquisition efforts for your company.

Be vocal. Be unique.

76% of North America access online media daily

On average, people consume 2 hours 28 minutes of time per day on online media.

7

average number of online networks accessed regularly per month.

77%

of companies who publish find retargeted media & ads most effective.

49%

of consumers report finding the perfect product/service via targeted media.

41%

of online media consumers make an impulse purchase online every 2-3 weeks.

What factors contribute to effective online PR and social media

In today’s crowded online world, several factors are needed to stand out, be seen, and be heard. Target your audience with compelling, value media that is consistent, authentic, and strategically planned.

Social media marketing and PR can not be effective unless you target the correct audience.

Target your audience.

Reach the right people with the right message. By understanding your audience’s interests, behaviors, and preferences, you can create content that resonates with them and increases engagement, ultimately leading to more effective communication and better business results.

Without a proper value proposition, social media marketing and PR can not be effective.

Provide value.

Establish trust, credibility, and loyalty. By offering helpful and informative content, you can position yourself as an expert in your industry, build a community of followers, and ultimately drive more engagement, conversions, and revenue.

The key to success with PR and social media marketing services is creating engaging content.

Engaging content.

Capture your audience’s attention and encourage them to interact with your brand. By creating compelling content that resonates with your audience, you can increase engagement, build relationships, and ultimately drive more conversions and revenue for your business.

Maximize reach & engagement with PR and media services!

What we do

We provide expert public relations (PR) and social media marketing services to help businesses and individuals build their brand(s) and reputation. Our team of professionals craft compelling content and engaging social media strategies to drive traffic, boost online presence, and increase brand awareness. With a tailored approach to each client, we focus on creating a strong digital footprint and amplifying your message to your target audience, resulting in increased engagement and success. Some of our services include:

  • Strategy & Development

  • Media Implementation

  • Influencer Marketing

  • Online Reputation Management

  • Press Release & Redistribution

  • Crisis Communication

  • Media Relations & Outreach

  • Event Promotion

  • Social Media Advertising

  • Analytics & Reporting

PR and social media marketing solutions for B2C and B2B businesses.

Our PR & online media process

A little bit about how it works

Designing and delivering effective PR and social media marketing services requires a strategic and well-planned approach.

The first step in developing a PR and social media marketing strategy is to fully understand your unique business, target audience, and goals. This includes conducting research on the industry, the competition, and the target audience to identify key messaging and communication strategies that will resonate with them.

We work with our clients to define specific goals and objectives for the PR and social media marketing campaigns. These goals may include increasing brand awareness, building a strong online presence, generating leads or sales, or promoting a specific product or service.

Create a PR and social media marketing strategy. This strategy will outline the tactics and channels to be used, the key messaging to be communicated, the target audience, and the metrics for success.

With the PR and social media marketing strategy in place, we create content for use in press releases, blog posts, social media updates, and other communication channels. This content will be designed to engage the target audience and promote your message.

Once the content is created, we execute the PR and social media marketing plan. This may include sending out press releases, posting on social media, engaging with influencers, and other tactics designed to reach the target audience.

As the PR and social media marketing plan is executed, we monitor results and adjust tactics as needed. This may involve changing the messaging, targeting a different audience, or adjusting the frequency of posts or updates to achieve better results.

Reporting, analytics, and ongoing optimization. This will include metrics such as website traffic, social media engagement, leads generated, and sales. Based on these results, the agency will make recommendations for further optimization and improvement.

We provide PR and social media marketing services to the following industries:
Accounting
Automotive
Beauty & Health
Business Services
Cleaning
CPG
E-Commerce
Education
Energy
Entertainment
Food & Beverage
Government
Healthcare
Insurance
Law
Logistics
Not-For-Profit
Nutra/Pharmaceutical
Real Estate
Recruiting & HR
Retail & Franchises
Skilled Trades
Travel & Hospitality
Technology
The process for deploying effective PR strategy and social media marketing services from a professional marketing agency.
People influence people.

  • 12+ YEARS IN BUSINESS

  • 620 CLIENTS SERVED

  • B2C/B2B CANADA & USA

Professional public relations services and social media marketing solutions for B2B and B2C companies in Canada and USA.
Online media client study

Teaching a 50-year-old super successful brand new tricks.

WMP came to Ombrella after dominating their industry for 50+ years, wanting to evolve, improve their brand, and reach consumers in ways they never had. They needed to evolve to reach new audiences. We taught their audience that you can’t buy happiness, but you can buy WMP meat and that’s basically the same thing.

Our company was referred to Ombrella by one of our clients who partnered with them for their marketing needs. We’ve now been with them for four years, our websites still look better than our competitors and the marketing we do through social media has brought significant new attention to a business that’s been around for over 50 years.

John A. @ WMP

Speak with a PR and online media expert

Ombrella offers free, no-obligation marketing quotes and consultations to companies across the United States and Canada. Contact us today to learn how we can deliver effective PR and social media marketing for your company that engages and attracts.