Smart Social Media & Public Relations

Build Authority, Amplify Your Message, & Engage Your Audience

In today’s hyper-connected world, how your brand communicates can be just as important as what it offers. Our social media & PR services ensures your business stays front and center through expertly managed social content, public relations, reputation control, and ongoing engagement strategies. We blend audience insight, platform expertise, and brand positioning to increase visibility, credibility, and trust across all digital and traditional channels.

Whether you’re looking to launch campaigns, respond to the media, grow an online community, or manage brand reputation, our team helps ensure that every message supports your broader marketing objectives and brand voice.

In today’s hyper-connected world, how your brand communicates can be just as important as what it offers. Our social media & PR servicesAn icon of a chat bubble with a dot network array representing social media and PR services. ensures your business stays front and center through expertly managed social content, public relations, reputation control, and ongoing engagement strategies. We blend audience insight, platform expertise, and brand positioning to increase visibility, credibility, and trust across all digital and traditional channels.

Whether you’re looking to launch campaigns, respond to the media, grow an online community, or manage brand reputation, our team helps ensure that every message supports your broader marketing objectives and brand voice.

An icon of a chat bubble with a dot network array representing social media and PR services.
An invisible man in a suit holding an umbrella representing an expert in social media and PR.

Make your presence known

76% of North America audiences access online media daily

On average, people consume 2 hours 28 minutes of time per day on online media.

77%

of companies who publish find retargeted media & ads most effective.

49%

of consumers find the perfect products and/or services via targeted media.

41%

of online media consumers make an impulse purchase online every 2-3 weeks.

Our Social Media Marketing & PR Services

We provide expert public relations (PR) and social media marketing to help businesses and individuals build lasting brands and reputations.

Our team creates compelling content and platform-specific strategies designed to drive engagement, grow your audience, and amplify your voice across every channel. With a tailored, integrated approach, we strengthen your digital footprint, manage your public perception, and ensure your message reaches — and resonates with — the people who matter most.

Our public relations and social media marketing services:

  • Content Strategy & Planning

  • Social Media Management
  • Community Engagement & Growth

  • PR Strategy & Messaging
  • Media Relations & Press Kits

  • Crisis Management & Brand Reputation

  • Influencer Collaboration & Campaigns

  • Storytelling & Thought Leadership
  • Video Content & Reels

  • PR Writing & Distribution

  • Social Ad Creative & Copywriting

  • Public Speaking & Event Exposure

  • Executive Profile Building

  • Analytics, Monitoring & Reporting

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Audience Growth & Engagement

We help brands grow their following and increase engagement through consistent, platform-specific content that resonates with your ideal audience and encourages interaction, sharing, and loyalty.

Reputation & Media Relations

From proactive press outreach to crisis response, we shape the public perception of your brand by managing messaging, securing earned media, and protecting your reputation through strategic PR execution.

Platform Changes & AI Tools

We stay ahead of evolving algorithms, content formats, and AI-driven discovery tools to ensure your social media and PR efforts remain visible, competitive, and effective — no matter how the landscape shifts.

“People influence people.”

Strategic Success in Social Media & PR

Social media and public relations work best when guided by long-term vision, brand consistency, and meaningful engagement. Companies often focus too heavily on aesthetics or vanity metrics, missing what actually drives growth. These six insights outline what matters most in building influence and results.

Social Presence is Brand Presence

Your brand’s reputation and personality are shaped in real time — your audience expects consistency, transparency, and professionalism across all channels.

Attention is Earned, Not Bought

Effective campaigns build engagement through relevance and authenticity — not just ad spend or automation.

Brand Voice Matters

Clear, consistent messaging across platforms builds trust and familiarity, helping your brand stand out in noisy markets.

 Influence is Built Through Relationships

Whether you’re working with media or engaging followers, real growth happens when you create value, not when you self-promote.

Audience Targeting is Strategic, Not Accidental

Success lies in reaching the right people with the right message at the right time — not just posting frequently.

PR Isn’t a Press Release — It’s Positioning

Modern PR is about shaping perception, building authority, and controlling your narrative — from media outreach to crisis response.

Social Media Marketing & PR Across Industries

Every industry demands a unique approach to social media and public relations. We craft strategies that reflect your audience, goals, and opportunities — ensuring your voice stands out where it matters most.

Select your industry…

Build trust and credibility through thought leadership and client education.

Position your brand as a cutting-edge innovator with clear, simplified messaging.

Showcase reliability and results through real-life visuals and strong local presence.

Highlight craftsmanship & professionalism to attract clients & opportunities.

Drive traffic, sales, and loyalty with engaging content and timely promotions.

Create crave-worthy content and press buzz to keep your brand top-of-mind.

Communicate trust, care, and compliance while connecting with patient communities.

Establish authority and trust with strategic PR and informative social campaigns.

Drive inquiries and investor interest with strong visuals and local reputation building.

Translate complex ideas into compelling stories that fuel growth and recognition.

Inspire bookings and wanderlust with visual storytelling and influencer engagement.

Connect with pet lovers using approachable content & community engagement.

Client Study: Startup Media

Building a new brand that drives success through targeted media and attraction.

Ombrella transformed the concept of Detailing Knights from a simple idea into a nationally recognized auto detailing brand through a comprehensive media and PR strategy. We developed a compelling brand identity that aligned with their mission and audience, designed a modern, conversion-focused website, and executed a multi-channel strategy combining social media marketing, digital storytelling, and targeted public relations. By strategically positioning the brand and building a strong digital footprint, we helped generate consistent inbound leads, attract franchise interest, and maximize ROI across paid and organic channels — turning vision into visibility, and visibility into growth.

Detailing Knights was featured on Dragon’s Den (the Canadian version of Shark Tank) and accepted a partnership.

Ombrella transformed the concept of Detailing Knights from a simple idea into a nationally recognized auto detailing brand through a comprehensive media and PR strategy. A branded mockup of a car in various positions, showcasing the logo developed by Ombrella.We developed a compelling brand identity that aligned with their mission and audience, designed a modern, conversion-focused website, and executed a multi-channel strategy combining social media marketing, digital storytelling, and targeted public relations. By strategically positioning the brand and building a strong digital footprint, we helped generate consistent inbound leads, attract franchise interest, and maximize ROI across paid and organic channels — turning vision into visibility, and visibility into growth.

Detailing Knights was featured on Dragon’s Den (the Canadian version of Shark Tank) and accepted a partnership.

RESULTS

  • 220% increase in online visibility.

  • 73% increase in customer acquisition.

  • 41% increase in audience engagement.
  • Featured on a major tv show – Dragon’s Den (Canadian Shark Tank).

  • 1st Page Google Search dominance locally.
A branded mockup of a car in various positions, showcasing the logo developed by Ombrella.
The Google logo for online business reviews.
Ryan K. @ Detailing Knights
The Google logo for online business reviews.

Ombrella was able to deliver over and beyond what I was expecting (and I was expecting a lot). I truly believed that I was going to wear out whatever patience was in my project manager, but as expected he continued to be there to walk me through the lengthy process and again shared my enthusiasm and attention to detail.

Social Media Marketing & PR Services FAQs

Social media and public relations evolve constantly, and so do the questions that surround them. Whether you’re wondering how these services drive real business results or how we tailor them to fit your brand, this section answers the most common questions.

Social media marketing focuses on building your presence and engaging with your audience across platforms like Instagram, Facebook, and LinkedIn. Public relations, on the other hand, focuses on managing your brand’s reputation through media coverage, press releases, and strategic messaging. Together, they shape how your brand is perceived both online and offline.

We evaluate your target audience, industry, goals, and current presence to recommend the platforms that will drive the most engagement and return. We don’t spread thin — we focus where your audience actually spends time.

We create a wide range of content, including branded graphics, videos, stories, reels, carousels, thought-leadership posts, and interactive content tailored for each platform. All content is designed to reflect your brand voice and achieve specific engagement or conversion goals.

Yes. We offer full-service account management, which includes content creation, post scheduling, community engagement, and analytics reporting. We handle everything while maintaining your brand’s tone and vision.

Our PR services include media outreach, press release creation and distribution, crisis communication, media kit development, and campaign execution. We position you for credible media opportunities and ensure consistent messaging across all channels.

For social media, we track metrics like engagement, reach, follower growth, conversions, and click-throughs. For PR, we measure media coverage, mentions, backlinks, audience reach, and overall brand sentiment. Reports are delivered regularly with clear insights and recommendations.

With the right strategy, social media can be a powerful lead-generation tool. We create content funnels, run targeted campaigns, and integrate social with other digital channels to drive direct business outcomes.

We monitor online mentions and reviews, respond strategically, and develop crisis communication plans when necessary. Our proactive and reactive strategies help protect and restore your brand reputation.

Posting frequency is tailored to your goals and audience behavior. Typically, clients see success with 3–5 posts per week. Yes, you’ll have full visibility and approval over planned content before anything goes live.

Absolutely. We identify and engage with influencers or partners aligned with your brand, negotiate collaborations, and manage campaigns that amplify your reach and credibility.

Partner With Ombrella —
Let’s Make 2025 A Marketing Success!

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