Cleaning Company Marketing

The cleaning industry is one of the most competitive service sectors—saturated with low-cost providers, regional franchises, and national chains all fighting for the same attention. Standing out requires more than offering great service; it demands a brand that builds trust instantly, marketing that generates consistent leads, and a strategy that scales with your growth.

Ombrella specializes in marketing services for cleaning companies, helping residential, commercial, and janitorial service providers rise above the competition and dominate their markets. We understand the real challenges cleaning businesses face—from filling schedules year-round to expanding into new service areas.

With over 15 years of experience and dozens of successful cleaning company clients, we know how to turn marketing into measurable growth. Our proven strategies build brand authority, attract high-quality leads, and drive long-term customer acquisition—positioning your business as the go-to choice in any market.

The cleaning industry is one of the most competitive service sectors—saturated with low-cost providers, regional franchises, and national chains all fighting for the same attention. Standing out requires more than offering great service; it demands a brand that builds trust instantly, marketing that generates consistent leads, and a strategy that scales with your growth.

A silhouette of a professional janitor performing cleaning services representing marketing for cleaning companies.Ombrella specializes in marketing services for cleaning companies, helping residential, commercial, and janitorial service providers rise above the competition and dominate their markets. We understand the real challenges cleaning businesses face—from filling schedules year-round to expanding into new service areas.

With over 15 years of experience and dozens of successful cleaning company clients, we know how to turn marketing into measurable growth. Our proven strategies build brand authority, attract high-quality leads, and drive long-term customer acquisition—positioning your business as the go-to choice in any market.

Strategic Marketing That Grows Your Cleaning Business

Cleaning companies today face stiff competition from franchises, directories, and local providers offering similar services at similar prices. Whether you operate a residential maid service, a commercial janitorial company, or a specialty cleaning brand, you need more than referrals and flyers to stand out. With the right marketing strategy, your company can build long-term visibility, generate a steady stream of qualified leads, and turn your brand into the most trusted name in your market. At Ombrella, we provide proven, results-focused marketing solutions that help cleaning companies scale sustainably—across both b2b marketing and b2c marketing channels.

Types of Marketing That Drive Cleaning Company Success

We offer fully integrated, performance-driven solutions designed to grow your cleaning company, whether you serve homeowners, businesses, or both:

  • SEO for cleaning companies – Dominate local search results and rank for high-intent cleaning and janitorial keywords.
  • Online advertising for cleaning services – Launch Google Ads and social media campaigns that convert traffic into scheduled cleanings.
  • Website design for cleaning companies – Create mobile-friendly, fast-loading websites optimized for trust and lead capture.
  • Lead generation systems for cleaning businesses – Attract and convert new residential, commercial, and specialty service leads.
  • B2B marketing for janitorial and commercial cleaning – Target facility managers, property managers, and procurement teams.
  • B2C marketing for home cleaning services – Connect with homeowners, renters, and busy families looking for recurring services.
  • Brand development for cleaning companies – Build a polished, professional visual identity that inspires confidence.
  • Custom marketing solutions for cleaning businesses – We offer a full array of services tailored to your operations, including PR, content marketing, social media marketing, sales enablement, and more.

Whether you’re focused on expanding into new service areas, winning bigger commercial contracts, or becoming the go-to name in your neighborhood, Ombrella delivers custom marketing solutions that align with your goals—and get real results.

How we grow your cleaning company:

  • Scalable Revenue Growth – Develop strong, sustainable revenue streams that grow with your cleaning business.

  • Brand Authority – Establish a trusted, recognizable cleaning brand that stands out.

  • Lead Generation & Conversion – Attract qualified leads and convert them into loyal customers.

  • Market Domination – Position your cleaning company as a top choice both locally and online.

  • Competitive Edge – Implement powerful marketing strategies that make competition less relevant.

A silhouette of a professional janitor performing cleaning services representing marketing for cleaning companies.

Marketing Services For
Cleaning Companies

Ombrella delivers full-scale digital marketing services designed to help B2C (residential) and B2B (commercial/janitorial) cleaning businesses attract more customers, build strong brands, and drive consistent revenue growth. Our expertise spans every stage of the marketing funnel, ensuring long-term success in a competitive industry.

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Brand
Awareness

Establish your cleaning company as the trusted provider in your market, ensuring people recognize & remember your name.

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Lead
Generation

Capture high-intent leads searching for cleaning services, from homeowners and businesses to property managers.

An icon of a funnel surrounded by money symbols representing customer acquisition.

Customer
Acquisition

Convert inquiries into recurring clients for residential, janitorial, or commercial cleaning services, or products.

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Marketing
Optimization

Continuously refine your marketing campaigns, ensuring maximum ROI and scalable, predictable business growth.

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B2C Marketing

For cleaning companies that want to build brand loyalty, drive recurring service bookings, and grow a trusted local reputation with residential customers.

An icon of 3 people demonstrating a negative B2B marketing lead, a positive B2B qualified sales-ready lead, and a B2B customer.

B2B Marketing

For commercial cleaning providers aiming to build credibility, generate high-value contracts, and grow long-term partnerships with businesses and property managers.

A banner that says solution.

A Website That Cleans Up New Business

Marketing and Sales-Focused Web Development for Cleaning Companies

Your cleaning company’s website should be more than a digital business card—it should be your hardest-working sales tool. In an industry driven by trust, consistency, and visibility, your website must be built to attract, convert, and retain clients across all service lines and locations.

Ombrella’s marketing and sales-focused web development solution is built specifically for residential, commercial, and janitorial cleaning businesses. Every element is crafted to support long-term lead generation, fuel advertising ROI, and position your brand as the go-to cleaning provider in your market.

A computer monitor and tablet showing a website developed on marketing, advertising, and sales best practices.

High-Converting Design

From intuitive layouts to conversion-optimized copy, your site turns curious visitors into booked cleans and long-term contracts—automatically.

Multi-Channel Ready

Built to perform across all platforms—SEO, Google Ads, local directories, AI search, and social media—with no extra integrations required.

Scalable Growth Engine

As your cleaning business expands into new services or cities, your website adapts—continuously supporting sales, visibility, and client acquisition.

A mockup of the latest cleaning services website design by Ombrella shown on desktop computer and cell phone.
Our Latest Cleaning Website Design

Ombrella recently launched a custom website for Green2Clean in 2025, designed to serve two distinct cities with separate home and commercial cleaning services. Built to maximize ROI on Google Ads and online advertising, the site strategically targets each market with tailored content and conversion-focused design.

Visit the cleaning website at green2clean.ca.

Our marketing agency provides a strategic mix of marketing solutions for cleaning businesses that dominate local and national markets.

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An icon of a magnifying glass with the head as a crosshair representing SEO services.

SEO Services for Cleaning

We craft SEO and search marketing strategies that ensures your cleaning business ranks for top queries on Google & AI Search, attracts quality leads, and stays ahead of competitors.

  • National & Local SEO – Get found on Google, Google Maps, and Bing for cleaning services.

  • On-Page & Technical SEO – Optimize your website for speed, mobile-friendliness, and conversions.

  • Link Building & Authority Growth – Strengthen your online credibility for higher rankings.

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Cleaning Company Website Design

Ombrella designs clean, user-friendly websites that convert visitors into leads and customers. Our websites represent the most powerful tool in our client’s marketing arsenal – a digital salesperson.

  • Custom, High-Converting Websites – Designed to generate leads and booked services.

  • SEO-Optimized Website Structure – Ensures maximum visibility and ranking potential.

  • Mobile-Friendly & Fast-Loading – Essential for user experience and conversions.

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An icon of an eye with a money symbol in the pupil representing online advertising services.

Online Advertising for Cleaning Brands

Ombrella designs effective targeted Google Ads, social media ads, and remarketing. We connect you with qualified leads exactly when they need cleaning services, driving growth.

  • Google Ads (PPC) & Retargeting – Capture high-intent searches instantly.

  • Facebook & Social Media Ads – Target ideal customers with high-converting campaigns.

  • Landing Pages & Conversion Optimization – Ensure paid traffic turns into booked services.

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Content Marketing

Our content marketing services position your brand as an authority in the cleaning industry. We craft compelling content that emphasizes your strengths, builds trust, & ensures recognition across all channels.

  • Service Pages & Landing Pages – Convert visitors into customers with quality copywriting.

  • SEO-Driven Blog Content – Establish expertise and drive organic traffic.

An icon of a rocket blasting off representing brand design services.

Brand
Design

We create strong, recognizable brands that elevate cleaning companies. From crafting unique identities to designing consistent marketing materials, ads, and packaging, we ensure you attract.

  • Professional Logo & Brand Identity – Build a strong, recognizable presence.

  • Branded Marketing Materials – Consistent design for digital and print marketing.

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Social Media Marketing & PR

We create strategic PR and social media campaigns for cleaning companies, helping them gain recognition and become industry leaders. Through tailored media and campaigns, we drive brand engagement and growth.

  • Social Media Management – Build brand awareness and engage customers.

  • Press Releases & Media Outreach – Get featured in industry publications.

Client Study: Janitorial Services

Establishing market leadership with an online presence that drives engagement & revenue.

Ombrella’s strategic website design and marketing for Time To Shine Cleaning Services achieved unmatched brand dominance while driving continuous growth. By leveraging search marketing, we created multiple ongoing revenue streams and a fully branded platform that stands out in a competitive market.

The results? A powerful digital presence that consistently attracts and converts target audiences, increases customer engagement, and positions Time To Shine as a market leader, turning their website into a key driver of business success.

View the cleaning services brochure and cleaning company flyer we created for Time To Shine.

The different viewports for a cleaning company website for a case study about lead generation and client acquisition for janitorial services.Ombrella’s strategic website design and marketing for Time To Shine Cleaning Services achieved unmatched brand dominance while driving continuous growth. By leveraging search marketing, we created multiple ongoing revenue streams and a fully branded platform that stands out in a competitive market.

The results? A powerful digital presence that consistently attracts and converts target audiences, increases customer engagement, and positions Time To Shine as a market leader, turning their website into a key driver of business success.

View the cleaning services brochure and cleaning company flyer we created for Time To Shine.

RESULTS

  • 157.14% increase in website visitors.

  • 97% increase in conversion rate.

  • 181.21% increase in organic impressions.

  • $2 million+ in qualified leads generated annually.

  • 1st Page Google Search dominance.

The different viewports for a cleaning company website for a case study about lead generation and client acquisition for janitorial services.
The Google logo for online business reviews.
Jevon A. @ Time To Shine
The Google logo for online business reviews.

Ombrella is a great company for SEO, website development & other web-related services for your business. Would recommend to any business wanting to gain an edge with their online web presence.

Why Choose Ombrella Marketing Agency

FOR YOUR UNIQUE CLEANING COMPANY

With over 15 years of experience helping cleaning and janitorial businesses grow, Ombrella delivers marketing strategies that don’t just increase visibility—they drive real results. Whether you focus on residential cleaning, commercial janitorial services, or specialty cleaning solutions, our team knows how to build and execute marketing that fills your schedule and strengthens your brand.

Choosing Ombrella means getting a marketing partner that understands your business goals and delivers the tools to reach them—efficiently, effectively, and at scale.

We provide marketing services to cleaning companies across the United States and Canada.

Proven Cleaning Industry Expertise

With 15+ years of cleaning marketing experience, we’ve helped dozens of businesses grow across the USA and Canada.

Tailored Cleaning Marketing Solutions

Our strategies are built specifically for cleaning companies, ensuring maximum impact and competitive advantage.

Cleaning Client Success

We’ve driven real results for cleaning businesses, increasing leads, visibility, and customer acquisition.

Sustained Growth & Optimization

We continuously refine strategies to maximize ROI, reduce costs, and keep your business ahead of the competition.