Wildlife Tours

Birding Man Wildlife Tours
An e-commerce website that sells wildlife tours.

Ombrella partnered with Birding Man Wildlife Tours to design a fully custom e-commerce website that drives growth and gives the business complete control over its tour offerings and customer experience. Our goal was to create a heavily branded, SEO-driven platform that outperforms third-party booking sites, reduces acquisition costs, and markets tours effectively to both local and international audiences.

Key Highlights:

  • SEO-Driven Visibility
    We implemented a strong SEO strategy that propelled Birding Man Wildlife Tours to the first page of Google for all major Colorado search queries related to wildlife and birding tours. This ensures a steady flow of high-intent organic traffic and consistent lead generation.

  • Full-Featured WooCommerce Platform
    Built on WooCommerce, the website offers full flexibility and control over the business’s e-commerce operations. Features include customizable tour dates, add-on options, and support for complex international tours—capabilities that exceed what typical third-party platforms provide.

  • Optimized Conversion Journey
    The site was strategically developed to track and optimize every stage of the visitor-to-customer journey. We implemented best practices to enhance conversions, reduce cart abandonment, and continually improve overall performance through analytics and data-driven insights.

  • Reduced Reliance on Third-Party Platforms
    By moving bookings in-house, the new website significantly lowered Birding Man’s customer acquisition and conversion costs—by as much as 25%—while also giving the company full ownership of its customer relationships and data.

  • Distinctive Branding
    We crafted a heavily branded website that reflects Birding Man’s unique identity and makes it stand out in the competitive Colorado tourism market. The site conveys a professional yet adventurous tone that resonates with nature and wildlife enthusiasts.

  • Mobile-Optimized Experience
    With a strong emphasis on mobile responsiveness, the site delivers a seamless, attractive, and user-friendly experience across all devices, ensuring high engagement and conversions from mobile users.

  • Marketing-First Approach
    More than just showcasing tours, the website was purpose-built as a marketing engine—designed to promote, sell, and grow Birding Man Wildlife Tours. Every element of the site supports the business’s long-term marketing and sales goals.

Client Overview

CLIENT
Birding Man Wildlife Tours
Client Since 2025

TYPE
Local Business

INDUSTRY
Travel & Tourism

LOCATION
Denver, Colorado, USA

SERVICES
Website Design
Brand Design