The number one question we get from inbound responders (leads) is, “what are the best ways to attract more local customers?” Many include the adverb “quickly” in their question as well. The answer to this question varies based on industry, target market and so forth, but if one had to sum up the top 5 most relevant options across the board, in 2013, you’d end up with the following suggestions…
1) Google+ Local
Most people haven’t the slightest clue what Google+ Local is. Yet it is by far, the most important capacity to have right now for every business that exists. Let’s reiterate that one more time. Google+ Local is the most important marketing vehicle in the world today. Whether your company is B2B, B2C, not-for-profit or government-operated, in this industry or that, having a fully functional, properly-setup Google+ Local is the best thing a marketer or executive or business owner could ever do.
Google+ Local is essentially the first-ever, fully integrated local demand generation technology to exist. It enables businesses to accurately, autonomously and freely target, reach and attract, (holy mouthful) more than 85% of the local audience at the exact point in time they are looking. It reaches audiences via free organic advertising across more than 95% of Internet-connected technologies – from computers, tablets, cell phones, mapping systems, millions of apps, programs, websites….everything. And that’s just the start! From fully integrated marketing across all Google platforms and technologies, to reputation advertising, organic remarketing, search advertising and viral domination, the power of Google+ Local marketing is unlike anything that exists in business today.
2) Google Adwords
There is plenty of controversy as to how effective Google Adwords may be. Here is the answer to that. Yes, search advertising via Google Adwords is very effective and definitely one of the best methods of lead generation/customer acquisition today.
So why do some say Google Adwords does not work?
There are thousands of advertising and marketing companies that offer Adwords solutions. Many businesses get burned using them because their “solutions” consist of running Adwords campaigns without a proper foundation and integrated strategy.
Google Adwords brings qualified, potentially sales-ready leads to your business website. This is what it is suppose to do and as such, means that it does that job very well. So is search advertising effective, it most certainly is.
Where the disconnect resides – bringing visitors to your site is just the beginning of the cycle and most businesses, marketing/advertising companies and internal teams, forgo creating a post-click experience that encourages buying behaviour and drives conversions.
To achieve solid search advertising success and build a profitable search advertising model, a holistic approach must be taken incorporating the full process and continuity of strategy at each audience interaction point. Where most companies fail – lacklustre propositions/actions, poorly constructed websites and not being able to convey/showcase value to their target market.
3) Website Conversion
This one is simple, but amazingly the biggest, most common mistake made by many businesses. Your company website is the tangible element of your business online. It is the online identity of your company. More people should ideally come in contact with your website over any other medium. Unfortunately, most company websites are built by programmers, when they should really be built by marketing, advertising and sales professionals. A website is the face of your company online, showcase it, make it stand out; strategically build it into your best salesperson. The main function and top priority of a company website should and needs to be, driving customer acquisition by converting web visitors into leads/sales. Learn more about our website design services.
4) Video Advertising
Not surprisingly, video advertising has quickly excelled due to the popularity of YouTube, mobile devices, Google Adwords for Video, etc. Creating professional video ads and commercials is relativity cheap today compared to half a decade ago. A viral video can spell instant success and massive profits if achieved. The difficulty lies in the development of valuable, entertaining and engaging video advertisements that achieve lead generation and acquisition efforts. You only have the first 6 seconds to peak interest!
5) Word of Mouth
Choosing the last method is always hard, so we generalized it. Word-of-mouth is obviously the most powerful form of customer conversion. Having a past/present customer reaffirm others that your company knows how to deliver value and satisfaction will always reign supreme. But what is your business doing to augment this?
Let’s talk about how Ombrella can help your business attract more customers. Connect with us today.